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Pets.com is being put to sleep.

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Pets.com

Pets.com is Out of Business

The San Francisco-based online retailer, known for its commercials with a sock puppet dog and the slogan ”Because pets can’t drive” — said yesterday it is closing down after failing to find a financial backer or buyer.

Pets.com said it is laying off 255 of its 320 employees and plans to sell the majority of its assets, including inventory, its distribution center equipment, its Web site address and its Sock Puppet brand. The company turned the company mascot into a marketing icon this summer, selling the licensed puppet, along with accessories, to toy stores nationwide.

The company’s e-commerce site will no longer be taking orders after Continue reading Pets.com is being put to sleep.