How To Start a Painting Business

Starting A Painting Business


Nothing in life is guaranteed except death, taxes, and home improvements, which may be excellent news for those wishing to start their own company. If you watch enough home renovation programmes, you’ll notice that a new coat of paint could do wonders for a house. However, not everybody has the patience or expertise with a brush to complete the task independently. As a result, knowing how to start a painting company may be a terrific way to be your boss while also letting your inner designer shine. Whether you’re an experienced entrepreneur or even first, starting a painting company may come with many issues and considerations, some of which are particular to working in the home remodelling sector.


Some individuals start a painting company with just brushes, ladders, and a van to transport everything. That isn’t always the most incredible option, though, since there are a variety of small business financing and licenses that you may need to keep your company running well. Determining how to start a painting company doesn’t have to be difficult, but there are a few things to think about before hanging your shingle, donning your painter’s helmet, and starting to work. We’ll guide you through establishing your company, opening a business bank account, determining what permits and insurance you’ll need, and securing business finance if necessary.

Why Is It A Good Idea To Start A Painting Business?

Painting is an ancient business, yet it is continually developing. Painting jobs are anticipated to expand by 6% by 2028, according to official statistics. Painting companies will always be in demand as long as the building sector stays robust. Currently, the business in the United States builds roughly $1.3 trillion in constructions each year and employs approximately 7 million people. Due to cheap material prices and the lack of specialized education or expertise. However, there are a few advantages and disadvantages to consider before beginning your own painting company.

  • Size Of The Market

Painting has a large market, which is one of why beginning a painting company is an excellent option. There are several forms of painting tasks available for the taking. Painting for homes, new buildings, or builders are all options. Commercial painting tasks are also available for offices, apartment complexes, industrial facilities, and other structures. With the scale of the market, the possibilities are limitless!

However, not only is the market giant, but it is also recurrent. This implies that even if you painted home or an office this year, they would most likely have to be repainted in a few years, and the customer will contact you. The market is also continually expanding in size. Consider how many new residences and restaurants have also opened in your neighbourhood in recent years. All of those buildings need the services of a painting business since painting is often a necessity rather than a pleasure.

The Workforce Is Readily Available

Remember, the competition is dreadful. Not just for acquiring consumers but also for retaining personnel. If you had ever worked with someone who treated you as if you were garbage? Have you ever worked with someone who did not pay you on time? Isn’t it a low-paying job? It stinks… That’s how a majority of the painting industry operates. Becoming a more effective manager will allow you to attract and retain the most outstanding employees. There are a lot of individuals who know how and when to paint, so it’s not challenging to obtain assistance.


Your aim as a small company owner is to be profitable. One significant advantage of the painting business is that most projects have extremely healthy high-profit margins. Whatever painting your business does (commercial or residential), the profit margins assist maintain cash in your bank account and keep you afloat. While most painting lines are successful, it is vital to recognize that new building has low-profit margins. When establishing your painting business, make sure you take a variety of assignments to guarantee you earn a profit.

The Competition

Everyone has heard tales about the lousy contractor they dealt with, the painter who didn’t show up on time, the man who didn’t complete the project, the person who accepted money and fled away… When you start a painting company, you will be competing with others like these. There is a lot of room for profit when no one else shows up.

Easy To Learn

Starting a new company is a demanding endeavour, and it is made much more challenging when you join a sector you are unfamiliar with. Starting a painting firm has the advantage of not requiring you to spend hours upon hours mastering how to paint, allowing you to bring in leads and revenue from day one. Unlike in other businesses, there is no requirement to invest in training or schooling before getting started. This enables you to spend your earnings on anything you choose rather than on expensive training courses.

Steps To Improving The Sales Of Your Painting Business


Create an Identity

When launching a new painting company, you must come up with a name for your firm. More than simply being catchy, your company name should be distinctive enough to set you apart from the competitors in your local market. Explaining why your company exists, which will also drive your business strategy, will feed your suggestions for naming your organizations. Choosing a name should entail creating a logo used on anything from business cards and stationery to yard signs, vehicles, and more. More information on these critical procedures may be found in our guide to name your painting company.

Legally Register Your Company

While you don’t need to legally register a business name to undertake freelancing work under your name after you’ve decided on a name for your painting company, although it is time to formalize your legal structure, begin by acquiring a federal tax ID number and opening a separate company bank account, these will aid in the separation of your personal and professional money, making tax preparation simpler. You’ll also need to decide on your company structure—while the majority of new painting firms are formed as a Limited Liability Company, or LLC, some opt for Partnerships or S-Corporations. Each has its own set of advantages; the Small Business Administration provides a guide that goes through these possibilities and what you’ll need to generate. You should also check with your local authorities to see whether you need a licence to establish a painting business and operate lawfully in your region.

Make Certain You’re Insured

First-time artists might not have to worry about purchasing insurance for everything, but they should at least make sure they have basic health coverage in case they are ill or injured while working. General liability insurance may not be needed in your state, but it is strongly advised in case of an accident. Registering your company as an LLC or company is a crucial first step, but you should also consider purchasing business insurance to safeguard against claims, accidents, and natural disasters

Get Equipped

Alongside essential brushes, scrapers, rollers, and drop cloths, the gear you need to start a painting company depend on the projects you accept. Delay is investing in additional equipment until you have enough work to warrant paying for it. Resist the urge to purchase low-cost brushes and rollers designed for do-it-yourselfers rather than experts. When used on professional projects, these low-cost brushes and rollers will show their flaws in terms of quality, necessitating costly and maybe even time-consuming touch-ups. The additional equipment you may need, ranging from ladders to further paint sprayers, depends entirely on the projects you’re taking on. Your local merchant can assist you in choosing the correct equipment for your tasks and additional work you want to earn in your region.

Look For Work

Painters are often employed via word-of-mouth referrals, so start by telling your family, friends, and neighbours about your new venture. Even if you have a good relationship with them, please make sure you are professional and communicative. You would come with a new customer you don’t know, including providing them with a total estimate. As soon as you complete a job, ask customers to pass along your phone number and website address to any neighbours or friends they may know who are looking for a painting contractor. Of course, you may acquire employment in your area without a website, but an internet presence is now required for any credible firm.

Take Into Account Your Work Rate

Assuming you have a consistent flow of work, the amount you may make is determined in part by the length of time you work and the duration of your working day. You may choose to keep standard business hours, such as 8.30 a.m. to 5.30 p.m. Monday through Friday and potentially 8.30 a.m. to 1.30 p.m. on Saturdays. You might also choose to work longer hours. Maybe you’re willing to work long hours when needed, taking breaks when needed. There may be instances when a client requests that you work unusual hours, maybe even midnight, when a store, office, or industrial unit is closed or vacant.

Get Connected

Their Benjamin Moore contractor representative is one of the most valuable resources for a new painter just getting started. They can provide expert assistance, industry information, professional equipment for establishing a painting company, and training opportunities to help build your business. Your representative may also assist you in connecting with your local Benjamin Moore merchant to ensure that your business requirements are readily addressed.

Increase Your Staffing (Or Not)

Revenue as a painter only comes in while the painting is being done. But attempting to accomplish everything, including painting, is just not feasible. As a new company owner, you must budget time to advertise your enterprise, generate leads, and secure new jobs. Hiring a painter will free up part of your time to complete the project. Growing your firm does not always need the employment of full-time workers. If you don’t have enough work to occupy 40 hours a week, every week, employing a full-time employee might be an expensive error. Finding dependable subcontractors is an intelligent compromise. Set up a network of trusted self-employed painters who will work for you. Your subcontractors will be loyal if they feel they are being treated correctly and that they are being paid on time, even if it takes a while to build up a network.

The Drawbacks Of Starting A Painting Company

However, there are also substantial disadvantages. For one thing, it’s strenuous physical labour that requires excellent health. And if you are in excellent health, the physical job may gradually create ill health over time. Because it is so simple to enter, there is a lot of rivalry in this business. To stand out, you’ll need to paint exceedingly well and maybe offer low pricing to attract customers, which may make it challenging to earn a livelihood. Because the labour is often seasonal, the weather might impact how much money you earn, and you may be unable to work for extended periods. 

The state of the economy might have a factor. If there is a significant economic downturn or simply a slowdown in the construction business, the individuals who would ordinarily employ you may reduce their spending and undertake part of the job you provide themselves. Even though it is a simple business to start with minimal expertise required, you will need to get a company licence, insurance, and bonding and acquire materials such as painting gear, ladders, brushes, and more.

Starting a painting company as your boss may be a gratifying experience, especially if you don’t mind getting your hands filthy (metaphorically and literally). You don’t have to move mountains to make your company ready for prime time with a bit of paperwork, cash, and a lot of determination. Your paint rollers must be ready to roll as long as you’ve put yourself up for future success with the proper company structure, licencing, insurance, and strategy.