A two year stint for Ron Johnson ended as the former Apple executive was sent packing after not being able to pull off a transformation that would have put JC Penny back in the black. Johnson’s plan of turning JC Penny into a discount retailer and foregoing sales and gimmick promotions did not endear itself to long time customers and this caused sales to wane with current customers and did not bring in the new blood as was expected.
The radical changes that were put in place were either not radical enough or just too radical as many did not see the allure of the new marketing schemes in place. Although the idea failed, interim CEO, Mike Ullman, will continue to implement some of the discounted plans as well as team up with major brands like Joe Fresh and Levis Strauss to bring back credibility to the nationwide retailer. Whatever moves are actually made, JC Penny plans to test market those before a full bore implementation so as not to chase loyal customers away some more.
JC Penny Going Private
JC Penny is in a bit of a cash crunch due to a loss of market share and is looking for access to new capital. New vendors and extreme as well as costly store modifications are putting a bit of a pinch on the company as both require payment in a relatively quick manner.